Growth Area: The site should be positioned in a primary growth • area of the city with commercial activity containing room night generators such as: the proximity of office parks, business centers, hospitals, sporting and entertainment venues.
Access: The site must have good access from the Area’s primary • road system, preventing any confusion or inconvenience to guests.
Visibility: The property should offer good visibility of the building or the signage from the primary road system. However, Extended-Stay Hotels can be located on a site that would not be acceptable for a full-service hotel.
Food/Retail Support: The site needs to be close to restaurants and • some diversified retail facilities for the convenience and use of guests.
Existing Hotel/Market performance: Hotels already in the market are evaluated as to where they are located, which franchise runs them, their condition, age, management and performance. The economic strength of the overall market is also determined along with hotel occupancies and rates.
Land Requirements: The hotel needs about one acre plus cooperative parking and related easement rights.
Hotel Franchise Requirements: The golf course property will be considered as to whether or not it puts a new hotel at an advantage to the competition.
Golf Course Site Evaluation Criteria
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